For Them 3 - For Them

The floral sweetness of jasmine, embraced by animal leather.

3+1 = aromatic, tangy jasmine bouquet  

3+2 = jasmine on a cloud

3+4 = the effect of peeling a grapefruit

3+5 = a flowery lichen, a whitened chypre 

3+6 = jasmine sponge cake   

THEM: a pronoun that is both plural and neutral, for non-binary fragrances.

FOR THEM is a brand that promotes inclusivity through fragrance. A window on the diversity of all couples, free of gender. All the fragrances in the collection can be paired. A call to layering encouraged by short, high-impact formulas.

With FOR THEM, 1+1=3: the two scents put together are more than their sum. Like love. Deliberately sober, the packaging and bottles play the card of the blank page and the graphic symbol, starting with the + that adorns the corner on the facing. On the back, the numbers add up when two bottles are juxtaposed, creating new shapes.